Independent Music Success
How Is It Done?
The Formula Is Simple:
YOUR MUSIC + X = COMMERCIAL SUCCESS
What Is "X"?
1. Branding
2. Marketing
3. Public Relations
4. Planning
5. Administration
BRANDING
Your story and all reminders of your story such as your name, logo, motto/slogan, lingo, ideologies, and lifestyle.
MARKETING
The multiple ways you develop and tell your story to particular groups of people. Also, finding the particular groups of people that will support you.
PUBLIC RELATIONS
You can look at public relations as marketing just for the group of individuals that can bring attention to your on-going story. We’re talking journalists, primarily. One way you can help guarantee that they support you? Present them with a situation where they win as well.
PLANNING
When it comes to having any kind of goal, investing time into the wrong thing and becoming stagnant are pitfalls that can be challenging to avoid. Two problems easily addressed with two solutions: deadlines that guarantee progress is being made and reverse-engineering which guarantees that progress is being made in the right direction.
ADMINISTRATION
There are dozens of accounts that either need to be created or claimed. Making sure you are represented in these databases will make you more “verifiable”. Getting your BMI or ASCAP situated is the tip of the iceberg.