Instrumental | Rapport

New artist here? Become a member when you’ve reached the end.

New artist here? Become a member when you’ve reached the end.

February 8th, 2020 9:59PM CST

This second issue of Instrumental Rapport ensures that you have the bare minimum of what every DIY artist needs, the website. During my coming up in the music world, I’ve had to pick up a few things regarding marketing. The most critical of them all continues to be webdesign. Top 2 reasons I hear not to get a site is because social media is available and a website is too expensive. What are some reasons to get one, though?

  1. Gives the impression of preparedness to individuals and corporations (increases chances of getting a sponsorship [this one is my favorite])

  2. Easier to convert traffic into customers because you completely control what your visitors experience

  3. Less susceptible to changes that would force you to alter your the experience for your followers – or render you follower-less altogether

The artist that is okay with uploading videos to YouTube and posting about it on IG may get lucky. But you don’t get struck by lightning just because you want it to happen. Even if your music is good, it’s not special – even if it were, it’s not wise to rely on that. The artist that plans on using every tool available to them will find the following resources very valuable.

Oh, right, to address the second reason: I’ve included everything you need in order for you to make your own site for FREE.

If you haven’t heard the first episode, check out the archive.

Announcements

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Live Transmission

Get some feedback and free critique on your music from an experienced ear. Other aspects of music including marketing and branding are discussed. Also, network with some of the other artists and professionals that share the Instrumental Rapport with you. If you game, feel free to join, the lobby is open.

Currently Seeking Music

Global Coffee chain wants music for 2020 advert and music for in store radio.

Netflix production company looking for several styles for 3 specific genres for TV shows in development for 2020.

NFL weekly Highlights show looking for music $10k-$15k

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From Incremental Progression

There are plenty of roles that will need fulfilling as you advance. If you could do some (or all) of these things yourself, you will save money at the expense of time unless you have already become proficient.

Having ‘a team’ appears to be of major concern. A lot of artist want others involved without having a clear explainable idea of what they want. Create the responsibilities your brand requires, then select who will fulfill these roles.

For example: If you don’t plan on doing many or any live performances, you may not need management as quickly as someone who does. If you don’t think you will feature yourself in your marketing, you will be looking for someone that can create imagery besides a photographer.

Ask a question. Suggest a topic. Introduce yourself.

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About

A community, a network, and a system of support for independent musicians also known as DIY artists. An effort dubbed Instrumental Rapport has been assembled by Baraka the Conductor – a long time audio engineer with an extensive history in marketing and press. Get updated on tools and opportunities available to you as a modern day musician as well as services provided by The Audio Plaza.